We are delighted to introduce a project we have been working on for more than six months - More Than a Hustle, a new series developed and produced by Black Rhino Radio & presented by glo™ .

Once again, we embody our endless love for the city, this time through a solid visual imprint shaped around Bucharest as seen, lived and told by selected figures who manifest our creed.

Black Rhino Radio's new project comes under More Than a Hustle - a video series championing the relationship city-individual-passion and explores how these three connect and influence each other.

Each episode focuses on a personality who tells the story of their connection with Bucharest, an adventure of adoring and enduring every part of it, the joy and struggle of living and exploring it through work or leisure, passion or pressure. 

More Than a Hustle strives to demonstrate that, if allowed, the city is more than an inert block of stones. Instead, it has a soul driven by the people's energy and is kept alive by the mark we add to the city ourselves.

The project is made possible with the support of our partner, glo™.

glo™️ is a potentially reduced risk product intended for adult users of tobacco or nicotine products.